Ten steps or climbing a mountain: A study of Australian health professionals' perceptions of implementing the baby friendly health initiative to protect, promote and support breastfeeding
2011

Health Professionals' Views on the Baby Friendly Health Initiative

Sample size: 132 publication Evidence: moderate

Author Information

Author(s): Virginia Schmied, Karleen Gribble, Athena Sheehan, Christine Taylor, Fiona C Dykes

Primary Institution: University of Western Sydney

Hypothesis

What are the perceptions of Australian health professionals regarding the implementation of the Baby Friendly Health Initiative?

Conclusion

Health professionals support the Baby Friendly Health Initiative, but their differing interpretations may hinder its effective implementation.

Supporting Evidence

  • Participants viewed the Baby Friendly Health Initiative as a high priority for improving breastfeeding rates.
  • Many health professionals expressed a commitment to the principles of the initiative.
  • Participants noted that the initiative could lead to better health outcomes for mothers and infants.

Takeaway

This study shows that nurses and midwives think the Baby Friendly Health Initiative is important for helping mothers breastfeed, but they sometimes misunderstand what it means.

Methodology

The study used an interpretive, qualitative approach with 10 focus groups to gather perceptions from health professionals.

Potential Biases

Participants' views may have been influenced by their experiences and the voluntary nature of participation.

Limitations

The study was limited to one Area Health Service and did not include perspectives from other health professionals or women accessing maternity services.

Participant Demographics

Participants included midwives, neonatal nurses, and child and family health nurses with varying years of experience.

Digital Object Identifier (DOI)

10.1186/1472-6963-11-208

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