Rebranding Exercise: Connecting Values and Behavior
Author Information
Author(s): Michelle L. Segar, Jacquelynne S. Eccles, Caroline R. Richardson
Primary Institution: University of Michigan
Hypothesis
Most individuals have been socialized to consider exercise primarily for health-related and body-shaping benefits.
Conclusion
Superordinate exercise goals related to health and healthy aging are associated with less exercise than those related to enhancing daily quality of life.
Supporting Evidence
- Participants with Quality of Life goals exercised significantly more than those with Weight/Appearance goals.
- Superordinate goals related to health were less compelling for exercise participation than those related to quality of life.
- Immediate benefits of exercise were found to be more motivating than distant health goals.
Takeaway
This study found that women are more likely to exercise when they focus on how it improves their daily life rather than just for health reasons.
Methodology
A year-long mixed-method study with a random sample of healthy midlife women, measuring superordinate goals and exercise participation.
Potential Biases
Self-reported exercise data may lead to over-reporting.
Limitations
Findings may not be generalizable beyond the specific demographic of mostly white women who worked full time in the U.S.
Participant Demographics
Healthy midlife women aged 40-60, primarily white, with a mean age of 49.9 years.
Statistical Information
P-Value
p < 0.01
Statistical Significance
p < 0.01
Digital Object Identifier (DOI)
Want to read the original?
Access the complete publication on the publisher's website