Protecting Children From Harmful Food Marketing
Author Information
Author(s): Harris Jennifer L., Graff Samantha K.
Primary Institution: Rudd Center for Food Policy and Obesity, Yale University
Hypothesis
How can local governments effectively limit harmful food marketing targeted at children?
Conclusion
Local governments have a critical role in developing and implementing policies to improve the food marketing environment for children.
Supporting Evidence
- Food marketing targeted to children promotes unhealthy foods.
- Children are particularly vulnerable to persuasive food marketing.
- Local governments can implement policies to limit harmful food marketing.
Takeaway
This study shows that food marketing aimed at kids is unhealthy and that local governments can help protect children by making rules about it.
Potential Biases
Food companies may not genuinely commit to changing marketing practices despite public health concerns.
Limitations
The effectiveness of proposed local policies to restrict food marketing to children is not yet fully tested.
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