Designing a Brain Health Campaign for Dementia Risk Reduction
Author Information
Author(s): Aravena Jose, Castro Hugo, Poblete Ronald, Levy Becca
Primary Institution: Yale University
Hypothesis
Understanding how older persons and healthcare providers conceptualize dementia risk is essential for promoting dementia-risk reduction.
Conclusion
The study developed a culturally relevant educational campaign to promote dementia risk reduction based on identified themes from focus groups.
Supporting Evidence
- The study involved 115 senior participants and 51 health professionals.
- Themes identified included social images about dementia and knowledge about dementia risk factors.
- The campaign includes educational materials and training for health professionals.
Takeaway
The study talked to older people and health workers to create a campaign that helps prevent dementia by teaching about brain health.
Methodology
Qualitative study using a design-thinking approach with focus groups of senior center participants and healthcare professionals.
Participant Demographics
Participants were senior center attendees aged 60 and older with no dementia and healthcare professionals from the centers.
Digital Object Identifier (DOI)
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