Consumer Concerns: Motivating to Action
1997

Consumer Knowledge and Concern about Food Safety

publication Evidence: moderate

Author Information

Author(s): Christine M. Bruhn

Primary Institution: University of California, Davis

Hypothesis

Consumers' knowledge and concern about microbiologic hazards in food safety are increasing.

Conclusion

Consumers are more concerned about microbiologic safety but lack knowledge about safe food handling practices.

Supporting Evidence

  • Concern about microbiologic safety increased from 36% to 49% from 1992 to 1996.
  • 77% of consumers expressed concern about contamination by bacteria or microorganisms.
  • 15% to 30% of respondents did not practice specific safe food handling.
  • 54% of consumers would wash a cutting board between raw meat and vegetables.

Takeaway

People are worried about germs in their food, but many don't know how to keep their food safe at home.

Methodology

Nationwide surveys were conducted to assess consumer knowledge and concerns regarding food safety.

Potential Biases

Potential bias in self-reported data from consumers regarding their food safety practices.

Limitations

The study may not account for all demographic factors influencing food safety knowledge.

Participant Demographics

Younger consumers (under 35) showed less knowledge about food safety compared to older consumers.

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