Campaign Awareness and Oral Cancer Knowledge in UK Bangladeshi Adults
Author Information
Author(s): Croucher R, Islam S S, Nunn H
Primary Institution: Queen Mary University of London, Barts and The London School of Medicine and Dentistry
Hypothesis
There would be differences in levels of campaign awareness and superior levels of oral cancer knowledge when respondents from the two areas were compared.
Conclusion
Superior awareness and oral cancer knowledge was identified in the community with access to the campaign materials.
Supporting Evidence
- Awareness of campaign materials was significantly higher in Tower Hamlets compared to Newham.
- Respondents aware of the campaign had higher mean scores on the Oral Cancer Knowledge Scale.
- Campaign awareness was linked to socio-demographic factors like education and language preference.
Takeaway
This study found that Bangladeshi adults in Tower Hamlets who saw oral cancer campaign materials knew more about oral cancer than those who didn't see them.
Methodology
Home-based interviews were conducted with representative samples from two areas, using a modified 36-item Oral Cancer Knowledge Scale.
Potential Biases
Possible contamination between respondents from the two areas could affect results.
Limitations
The study lacked a baseline measure of oral cancer knowledge and was limited to short-term changes in knowledge.
Participant Demographics
The sample was equally divided between men and women, with a mean age of 47.33 years; 25.64% had no formal education.
Statistical Information
P-Value
p<0.01
Confidence Interval
95% CI 15.82, 46.99
Statistical Significance
p<0.01
Digital Object Identifier (DOI)
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